More than any other piece of NASCAR merchandise, die-cast cars tell the story of a race season. The best-selling die-cast are those that capture a historic moment, commemorate an important win, or excite fans with a special paint scheme. This season was no exception as Dale Earnhardt Jr.'s final paint scheme shot to the top of our top 10 list. Not only was it the biggest seller of the year, it is also now the best-selling die-cast in Lionel Racing history.

Top 10 Die-cast

Number 1 Artwork
Number 1

The paint scheme that Dale Jr. drove at Homestead-Miami Speedway in his final Cup Series race tops the list of Lionel Racing's best-selling cars in 2017. This die-cast is also the best-selling car in Lionel Racing's history.

Number 2 Artwork
Number 2

Earnhardt's throwback ride at Darlington Raceway was a nod to one of his very first paint schemes - a fitting ride for the Official Throwback Weekend of NASCAR!

Number 3 Artwork
Number 3

Nationwide has been on Dale Jr.'s side for years, and his standard Nationwide paint scheme is consistently a top-selling die-cast each season.

Number 4 Artwork
Number 4

Elliott continues to be a strong die-cast seller as he again makes Lionel Racing's top 10. His standard NAPA paint scheme was one of the company's hottest cars in 2017.

Number 5 Artwork
Number 5

This camo-inspired Axalta car was on track during the August night race at Bristol Motor Speedway.

Number 6 Artwork
Number 6

Blaney cracked Lionel Racing's Top 10 for the first time this year with his first Cup Series Race Win die-cast. This car was also the company's top Race Win seller of the year.

Number 7 Artwork
Number 7

Busch's historic performance at Bristol Motor Speedway this August put his Bristol Race Win die-cast solidly in our top 10.

Number 8 Artwork
Number 8

Dale Jr.'s bold and fiery Axalta Chevrolet was the eighth highest seller of the year.

Number 9 Artwork
Number 9

The return of Hooters to ongoing sponsorship was well-received by NASCAR fans, putting Elliott's Hooters die-cast inside the top 10.

Number 10 Artwork
Number 10

The name Earnhardt is synonymous with Talladega and the Raced Version of Earnhardt's October Talladega Superspeedway ride was a hot seller this season.

Top 5 Raced Win Die-cast

Number 1

Ryan Blaney Motorcraft
Pocono Win

Number 1

Kyle Busch M&M's Caramel Bristol Win

Number 1

Kurt Busch Haas/Monster Energy Daytona 500 Win

Number 1

Austin Dillon Dow Salutes Veterans Charlotte Win

Number 1

Jeff Gordon 1997 Dupont Daytona 500 Win

Top 10 Bestselling Drivers


Lionel Racing Announces its Annual Top 10 List

Dale Earnhardt Jr.'s Axalta Last Ride die-cast is best-selling die-cast in company history!

Lionel Racing, the "Official Die-Cast of NASCAR®" - announced today that Dale Earnhardt Jr.'s Axalta Last Ride die-cast isn't just the company's best-selling car of 2017, it's also the best-selling die-cast in Lionel Racing's history.

The car, which paid tribute to one of the most famous paint schemes in Earnhardt's career, was on track for the last race of the 2017 Monster Energy NASCAR Cup Series™ season.

Contributing to this die-cast's historic sales was the return of QVC's "For Race Fans Only" show, which featured an appearance by Earnhardt, the official unveil of the Axalta Last Ride Chevrolet SS, and the first chance for fans to pre-order the die-cast.

Even without sales from QVC, Earnhardt's Axalta Last Ride car outpaced the company's previous best seller (Earnhardt's 2014 DAYTONA 500 win die-cast) by more than 10 thousand orders.

"The demand for this car has been simply astounding," said Lionel Racing President Howard Hitchcock. "The fan response to this die-cast is a true measure of how much Earnhardt has meant to both NASCAR fans and serious die-cast collectors."

In addition to clinching the top spot, Earnhardt owned four more spots in the top 10 with his Nationwide Darlington car, his standard Nationwide car, his Axalta/Ducks Unlimited paint scheme, his standard Axalta car, and his Mountain Dew/Talladega Raced die-cast making the cut.

Ryan Blaney made the top 10 list for the first time this year, with his Motorcraft/Pocono Win car coming in sixth in annual sales. Kyle Busch's M&M's Caramel/Bristol Win die-cast secured spot number seven and Chase Elliott continues to be a strong seller this year, with two of his cars making the top 10.